ADVERTISING

I have just seen an advert on CNBC for the Airbus A340-500 (or something like that) - "the longest range aircraft in the world". That's very impressive, and I'm sure the rest of the machine is equally impressive. But why advertise it? I'm not going to pop out at lunch and buy a sandwich, a coke and an airbus! Surely they should be out pitching to the CEOs of various airlines, not advertising to people who are probably roughly $50million shy of being able to buy one of their products.