HAPPY BIRTHDAY LOUIS VUITTON
Tonight is the night that the beautiful people of Hong Kong have been waiting for. Louis Vuitton are hosting a huge 150th anniversary party inside a tent which has been erected on the Tamar Site (where the excellent HarbourFest was held, but that's another story). The tent will have the famous LV logo beamed onto it for the night to make it look like a huge version of one of their famous cases.
The locals love of big name brands and ostentatious consumption means that this is the ultimate event to be seen at. The guest list is a closely guarded secret but I think we can rest assured that most of the canto-pop stars and starlets will be there, along with most of Hong Kongs A-list celebs, socialites and billionaires. Tickets are apparently keenly sought and many a socialites future in the upper echelons of Hong Kong society rests pretty much on securing an invite.
It says a lot about the number of their over-priced bags they are able to shift here that they chose Hong Kong to celebrate their 150th anniversary rather than Paris, which is after all their base.
there are 2 things I don't get about this...
Firstly - why the brand is so popular - I can see maybe a wallet or a purse being nice, and why women might want say a handbag of theirs, but the complete obsession with all their products here mystifies me totally. You can buy LV mobile phone holders, PDA holders, keyfobs, golf bags, shoes, notebooks etc etc... and if you go to Mongkok you can also pick up fake LV kleenex box holders and toilet roll holders if you really want to totally decorate your flat to look like a LV shop.
Secondly - why would anyone, particularly people who are used to the good things in life, want to spend their friday night stuck inside a large tent, decorated to look like a suitacse, which has been set up on a car park, surrounded by tuneless wonders, nice-but-dim socialites and billionaires who probably charge for every word they utter.
I can't think of anywhere I'd like to be less.
(and this isn't just sour grapes cos I wasn't invited.... honest)
