HOW TO ADD INSULT TO INJURY
The woeful states of former U.S. industrial giants Ford and General Motors is well documented. Their market shares domestically and internationally have fallen to record lows, they are losing money hand over fist and have recently been downgraded to Junk Bond status.
But none of that will have hurt as much as this.
Toyota is planning to raise it's prices in the U.S. in an effort to help the American car industry by making it's own cars less attractive. Apparently they want to maintain healthy trade relations with the US and want to ensure the industry remains dominated by Japan and America. As the Amercians are unable to make themsleves competitive Toyota has decided to make itself UNcompetitive.
Ouch.