An end to drunken phone calls?

LONDON, March 14 (UPI) -- Cell phone users can now save themselves from making embarrassing drunken phone calls with a new service by British network Virgin Mobile.Phone users can now place a temporary block on calls to ex-partners, bosses or anyone else they are tempted to afflict with their drunken lack of verbal inhibition.Before a night out, one can dial 333, followed by the number to be blocked.The service, Dialing Under the Influence, was introduced after a survey found of the calls people made while drunk, 30 percent were to ex-partners.

From Bloomberg.

OO'ER MISSUS

I guess I must have missed this episode of Rainbow, the Childrens TV programme.

(For non 30-something Brits, Rainbow was a staple of Childrens TV in the UK in the 70's and 80s)